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BRAND R.Comm Second Edition

06 Dec, 2024

Aerocity, New Delhi

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Sponsors and Partners

TITLE SPONSOR

SPONSORED BY

ASSOCIATE SPONSORS

INDUSTRY ASSOCIATION PARTENER

MEDIA PARTNER

RESEARCH PARTNER

KNOWLEDGE PARTNER

About BRAND R.Comm

BRAND R.Comm is a pioneering initiative aimed at fostering dialogue, collaboration, and innovation in rural communication strategies. With a focus on empowering rural communities, facilitating knowledge exchange, and driving positive change, the summit brings together thought leaders, industry experts, policymakers, and stakeholders to explore the latest trends, best practices, and solutions in rural communication.

Building on the success of the inaugural edition in 21 March 2024, the second edition of BRAND R.Comm promises to be even more impactful and engaging. With a diverse lineup of speakers, interactive sessions, panel discussions, and networking opportunities, the summit will provide a platform for attendees to gain valuable insights, share experiences, and collaborate on initiatives to drive rural development through effective communication strategies.

OBJECTIVES

Program Schedule

Registration With Tea & Coffee

9:30 AM – 10:30 AM

Inaugural Session

10:30 AM – 11:30 PM

High Tea & Networking Break

11:30 PM -11:45 PM

Brand Presentation 01:

11:45 PM – 12:00 PM

Panel 01 : "Sustainability in Agriculture: The Role of Communication to combat emerging challenges“

As the agricultural sector faces increasing pressure to adopt sustainable practices, the role of communication in promoting these practices becomes critical. This panel will discuss how communication strategies can effectively raise awareness about sustainability in agriculture, influence behavior changes among farmers, and encourage the adoption of eco-friendly technologies. The discussion will include case studies and examples of successful sustainability communication campaigns.

12:00 AM – 1:00 PM

Brand Presentation 02:

1:00 PM – 1:15 PM

Networking Lunch

1:15 PM – 2:00 PM

Panel 02 : "Empowering Farmer Communities through Communication: Strategies for Impact“

Communication is a key driver of empowerment in farmer communities. This discussion will explore how tailored communication strategies can empower farmers, women, and youth in rural areas by providing them with access to vital information, education, and opportunities. The panel will highlight the role of local media, digital platforms, and community-driven communication initiatives in fostering social and economic empowerment.

2:00 PM – 3:00 PM

Brand Presentation 03:

3:00 PM – 3:15 PM

Panel 03: "Technologies transforming communication strategies“

In recent times, technologies such as digital and mobile has impacted all walk of life. These technologies are also making deep inroads amongst farmers, therefore, any rural communication strategy can not be planned without considering these technological options. Session will see Panelist debating on various technology options available to companies in agriculture sector and also discussing learnings from respective players.

3:15 PM – 4:15 PM

Brand Presentation 04:

4:15 PM – 4:30 PM

High Tea & Networking Break

4:30 PM – 4:45 PM

CEO Panel for the Future of Agriculture & Rural Communication: Innovations for effective farmers' engagement“

Looking ahead, this panel will explore the future of communication in driving active engagement of farmers and other stakeholders. Panelists will discuss emerging trends, technological innovations, and the evolving role of communication in addressing the challenges and opportunities which can help in reaching out to diverse farming communities and ever changing rural demography. The discussion will also consider changing needs of information and collaborations required to fulfil this need.

Awards Distribution

Thanking Note:

4:45 PM – 5:45 PM

Who should Participate?

1Political Leaders, Policy Makers and Diplomats

2Officials of the Central and State Governments

3Industry Leaders from Agribusiness, Agriculture & Allied Science, FMCG, Rural Development, NGOs, Supply Chain, Research, etc.

4Experts, Researchers, Financial, Rural and Development professionals.

5FPO Leaders, Processors, Traders, Exporters, and Extension Agencies

6Entrepreneurs, NGOs, KPOs, FPOs, Students and Communication & Agribusiness professional

Brand R.Comm Organizing Committee

Chairman

Padma Bhushan, Dr. RB Singh

Former Chancellor.
CAU, Imphal

Co-Chair

Padma Shri, Dr. Arvind Kumar

Former Vice Chancellor,
RLBCAU, Jhansi

MEMBER

Dr. KC Ravi

Chairman Past. CropLife
India & Chief
Sustainability Officer,
Syngenta India Limited.

Rajvir Singh Rathi

Director Public Affairs.
Science and Sustainability
(South Asia), Bayer
CropScience

Sanjay Nagi

Founder & Managing
Director, Market Insight
Consultants

Dr. VV Sadamate

Agri. Extension
Specialist & Former
Advisor Agri. Planning
Commission. GOI

Surender Makhija

Strategic Advisor & Sr.
Vice President, Jain
Irrigation Systems Ltd.

FOR MORE DETAILS, PLEASE CONTACT

Amit BK Khare

Founder & Managing Partner, Snail Integral LLP
+91 9354342588, +91 8750807676
amit@snailintegral.com, snailintegral@gmail.com
www.snailintegral.com

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